About This Blog

The author of this blog is an accomplished tech executive with 15 years of experience in building and scaling SaaS and E-commerce businesses. He most recently served as the CEO of FL Studio, the world's most popular music creation SaaS tool, where he led the business, portfolio, and organizational transformation. His expertise lies in developing sustainable strategies for Growth, M&A, PLG, Change Management, and Exit roadmaps for SaaS companies.

His vision is to promote data driven decision making in business strategy, to help businesses become resilient and transparent by spending their resources efficiently and responsibly. 

The content is targeted towards SaaS founders, senior tech executives, and board advisors at startups and scaleups.

In his personal life he loves traveling, yoga and dogs. He resides in Berlin. 

PS: Thanks to all the reviewers, contributors, experts and peers for your valuable feedback in improving the content of this blog :)